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Upgrades

Immediate. The new limits apply as soon as the change is confirmed, and billing adjusts from the change.

Downgrades

Take effect at the end of the paid period — you keep what you paid for until then.

The excess problem

Downgrading below your current channel count does not delete anything automatically:
Channels over the new limit stay connected but publishing to them is blocked until you choose which to remove. Nushir never picks which of your channels to disconnect — that decision is yours.
Queued posts to over-limit channels stay queued and resume publishing if the channel comes back under the limit — by removing others, or by upgrading again.