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Add Channel, pick a platform, approve access on the platform, and you are returned to Nushir with the channel connected.

What you are approving

Nushir asks each platform for the narrowest set of permissions that still lets it do the job: read your profile so the channel can be labelled, read your published posts so a scheduled post can be confirmed, and publish on your behalf. You can withdraw access at any time — from the channel menu here, or from the platform’s own connected-apps settings.

Account types

Several platforms only expose publishing to certain account types. This is the platform’s restriction, not Nushir’s, and it is the most common reason a connection appears to work but cannot publish:

When it fails

Usually a mismatch between the redirect URL registered with the platform and the one used. On a hosted account this is our side — contact support.
The token was accepted then rejected. Almost always an account-type problem: the account is personal where the platform requires business, or the page is not one you administer.
Normal. Several platforms expire tokens on a fixed cycle, and changing your password on the platform revokes them. Reconnect from the channel menu.