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The three problem families, in the order they usually occur:

Connecting a channel fails

Errors during the platform approval flow, and channels that immediately demand reconnection.

A post did not publish

Reading the error state, and the platform rejections behind it.

Uploads and media

Files that will not upload, and video the platform refuses after upload.

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The two facts that resolve most tickets

Account types gate publishing. Instagram requires Business or Creator; Facebook requires a Page; several platforms restrict by account kind. A channel that connects but cannot publish is almost always this — see platform reference. Tokens expire by design. Platforms cut tokens on a schedule, and immediately when you change your password there. Reconnecting from the channel menu is routine maintenance, not a fault. Still stuck? See support.