Platform reference

Each platform has its own rules. Nushir enforces them before you schedule rather than letting a post fail at publish time — which is why a post that is fine on one channel is blocked on another.

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Media requirements

The rule that catches people most often. Two platforms will not accept a text-only post at all:

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Multi-part posts

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Analytics coverage

Platforms reporting nothing return an empty result, not an error.

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Account types

Several platforms only expose publishing to particular account types. This is the most common reason a channel connects successfully and then cannot publish:

• Instagram — Business or Creator, linked to a Facebook Page
• Facebook — a Page you administer; personal profiles cannot be posted to
• Pinterest — a business account
• LinkedIn Page — you must be an administrator
• Telegram / Discord / Slack — the bot or app must be added, with rights

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API identifiers

The identifier on a channel decides which settings object a post must carry: x · linkedin · linkedin-page · facebook · instagram · instagram-standalone · threads · tiktok · youtube · pinterest · reddit · discord · telegram · slack · mastodon · bluesky