Global
One body, every selected channel. Edit it and every channel updates. Best when the message is genuinely the same and you only care that it goes out everywhere.Per-channel
Switch a channel to its own content and it detaches from the shared draft. Editing the global text no longer affects it. Worth doing when:- A platform’s character limit forces a shorter version.
- Hashtags help on one platform and look wrong on another.
- Only one platform should carry the link.
Over the API
There is no global/per-channel distinction in the API. Each entry inposts
carries its own value array, so you send the final text per channel: